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Tobacco companies increase advertising efforts near California high schools

By Staff Writer

A new study by researchers at the Standford School of Medicine indicates that tobacco companies are currently working to increase their advertising efforts for menthol cigarettes in stores near California high schools, especially those that have larger African American student populations.

Officials from the cigarette companies have denied that race is a factor when choosing the locations of their ads. However, researchers noted that menthol cigarettes are used the most among African American teens between the ages of 12 and 17, with about 72 percent of these youths admitting to smoking them.

The researchers randomly selected convenience stores near 91 state high schools and studied how various types of cigarettes were marketed. They found that for every 10 percent increase in African American students, advertising for menthol cigarettes rose by 6 percent in stores near their schools. Additionally, the shops that were located near schools with larger African American populations tended to sell their menthol cigarettes at a lower price.

Parents who are concerned that their child will pick up a dangerous smoking habit may want to research the option of enrolling him or her in a therapeutic boarding school.  

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